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Churches Can Learn From Dove |
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Dove continues to blaze the authenticity trail with its latest campaign--this time from their UK office because of risqué imagery--called Onslaught (viewer discretion advised).
This is the third in a series of Dove videos that tackle the problem we have today of just letting women be real women. The viral Evolution spread like wildfire which speaks to the issue of low self esteem. This led to their Pro Age spot which speaks to the issue of aging--it's OK to have birthdays, women!
I applaud Dove's boldness. This latest Onslaught campaign takes the beauty industry head on. The church can continue to learn from Dove's authentic approach by showing us that it's OK to be ourselves.
I often use a quote from Martin Luther when I speak at conferences. Luther was concerned about a friend of his who felt like he had to get his life put together before he could come to church. Luther's response in 1544 screams loud and clear even today:
"My faithful request and admonition is that you join our company and associate with us who are real, great and hard-boiled sinners. You must by no means make Christ to seem paltry and trifling to us as though He could be our helper only when we want to be rid from imaginary, nominal and childish sins. No, no! That would not be good for us. He must rather be a savior and redeemer from real, great, grievous, and damnable transgressions and iniquities…"
Let's be who we are, not who we're not!
Labels: church can learn, dove, onslaught, self-esteem
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